Founded in 1997, ClickZ is now one of the largest digital marketing communities in the world today, helping an active community of 848,000 senior marketers and business leaders navigate the technologies transforming their industries.
With over 848,000 monthly readers, ClickZ can help you understand what your customers are thinking by analysing thousands of data points and conducting regular surveys to uncover spending patterns, pain points, budget allocation, hot topics and more. You will also find cutting edge B2B lead generation and nurturing tactics from our team of experts.Request Media Pack
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We start by understanding how you want to measure success – whether that’s through marketing or sales-qualified leads, brand-building, networking or thought-leadership.
Once we understand your goals and objectives, we build a bespoke campaign recommendation, targeted through a single Contentive brand or several of our communities.
We develop a dedicated distribution strategy by disseminating your content across the most relevant channels, tailored to drive engagement with your audience.
From the moment a campaign is launched, our goal is engagement of your target audience. We track the quality and volume of engagements against both your objectives and our campaign benchmarks.
We constantly monitor and improve the performance of all live campaigns, keeping you updated every step of the way. This is an opportunity to learn what content works best for our community and optimise across all channels.
Each campaign ends with a detailed report, showcasing the results of each campaign element, the conversion rates from one activity to the next, and any lessons that can be applied to future campaigns.
Our customer activates data to give customer-centric marketers a unique advantage. Its market-leading customer data platform transforms information silos into operational business superpowers, whilst its tools go beyond insight and into action – democratizing data through integrations and real-time personalization.
To generate global brand awareness and recognition a leading customer data platform, engaging with senior marketers globally looking for help with managing their data and deliver qualified leads that have requested a demo of the innovative solution.
Taking place over a three month period, this campaign was primarily based around a global webinar with supporting content to drive awareness, distill highlights and subsequently nurture the leads.
The campaign delivered a total reach of over 1 million readers, 826 webinar registrants with 35% live attendance and 35 demo requests which resulted in 2 live customers post-campaign.