Our Audience

Founded in 1997, ClickZ is now one of the largest digital marketing communities in the world today, helping an active community of 848,000 senior marketers and business leaders navigate the technologies transforming their industries.

Engage with senior marketing professionals

With over 848,000 monthly readers we help you understand what your customers are thinking by analysing thousands of data points and conducting regular surveys to uncover spending patterns, pain points, budget allocation, hot topics and more. You will also find cutting edge B2B lead generation and nurturing tactics from our team of experts.

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Engagement Metrics

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Our Approach

Our team of experts work with you to understand your campaign objectives and create a customized content led marketing program to cut through the noise to reach and engage with your target audience. We judge the success of your campaign not simply by the number of clicks or downloads but the direct ROI to your business.

Plan

We start by understanding how you want to measure success – whether that’s through marketing or sales-qualified leads, brand-building, networking or thought-leadership. 

Build

Once we understand your goals and objectives, we build a bespoke campaign recommendation, targeted through a single Contentive brand or several of our communities. 

Distribute

We develop a dedicated distribution strategy by disseminating your content across the most relevant channels, tailored to drive engagement with your audience. 

Engage

From the moment a campaign is launched, our goal is engagement of your target audience. We track the quality and volume of engagements against both your objectives and our campaign benchmarks.

Optimise

We constantly monitor and improve the performance of all live campaigns, keeping you updated every step of the way. This is an opportunity to learn what content works best for our community and optimise across all channels. 

Analyse

Each campaign ends with a detailed report, showcasing the results of each campaign element, the conversion rates from one activity to the next, and any lessons that can be applied to future campaigns.

Case Study

Our customer activates data to give customer-centric marketers a unique advantage. Its market-leading customer data platform transforms information silos into operational business superpowers, whilst its tools go beyond insight and into action – democratizing data through integrations and real-time personalization.

Campaign Objectives

To generate global brand awareness and recognition a leading customer data platform, engaging with senior marketers globally looking for help with managing their data and deliver qualified leads that have requested a demo of the innovative solution.

The Campaign

Taking place over a three month period, this campaign was primarily based around a global webinar with supporting content to drive awareness, distill highlights and subsequently nurture the leads.

Results

The campaign delivered a total reach of over 1 million readers, 826 webinar registrants with 35% live attendance and 35 demo requests which resulted in 2 live customers post-campaign.

Our Customers

Companies we work with:

Get In Touch

Sam Lawson

Head of ClickZ

sam.lawson@clickz.com

+44 (0)208 080 9384

Stephanie Karlas

Digital Campaign Manager

stephanie.karlas@clickz.com

+1 (646) 490-3972

Emily Mackenzie

Sales Director - Media

emily.mackenzie@contentive.com

+44 (0)208 080 9198

Rosalind Hill

Content Director

rosalind.hill@contentive.com

+44 (0)208 080 9597

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  • Request Media Pack