Establishing brand authority isn’t just about visibility; it’s about making meaningful connections through content that resonates. Recently, a leading software and consultancy company specialising in HR, payroll, talent management, and analytics, partnered with The CFO to enhance its brand presence and reinforce its position as a thought leader in the finance sector.
Campaign Goals
The company aimed to position itself as a trusted advisor on critical topics such as technology adoption and finance system migration. The strategy was to deliver high-value, targeted content to engage key decision-makers in finance and HR.
Strategy and Execution
The approach was phased, starting with impactful native and sponsored articles and later expanding into a comprehensive, multi-touchpoint campaign. In 2023, the brand’s campaign focused on publishing sponsored articles like “How CFOs Can Get the Best from Future Technology“ and native pieces like “The True Cost of Cyber Protection.“ With strong audience engagement, this initial phase laid a solid foundation.
Building on this success, the company took a strategic step forward by incorporating targeted newsletters. Content featured included a software migration guide and a deep dive into “Finance 4.0,” which collectively engaged readers and drove measurable actions.
Key Results
The combined multi-channel approach proved highly effective:
- Click Engagement: The campaign generated 91 highly engaged clicks.
- Report Downloads: A noteworthy 139 downloads demonstrated strong interest and trust in the company’s expertise.
- Click-to-Open Rate (CTOR): With an impressive CTOR of 19%, the campaign validated the relevance of the content to the audience.
This case study shows the power of multi-channel strategies to create a consistent brand presence and build trust among decision-makers.
Discover More
Download the full case study to explore how this multi-channel strategy can boost engagement and position your brand as a thought leader in your industry.
And, if you’re looking to refine your strategy, our Audience Intelligence Reports and insights from Contentive offer a unique lens on engaging finance decision-makers effectively.
Our multi-channel offering of native and sponsored articles, paired with newsletter sponsorships, places your brand directly in front of a highly engaged audience of senior finance professionals. With prime placement, consistent visibility, and targeted segmentation, you can build trust and strengthen brand recognition among the people that matter most.
