The average human attention span is 8.25 seconds.
Stats show that shrinking social media attention spans have taken centre stage. And when we say, shrinking, it is rather alarming to note how small the average human attention span is – just 8.25 seconds. Scarier than that is the fact that Gen Z loses active attention to advertising after just 1.3 seconds. So where does native advertising come into play? It’s your stealthy partner in increasing brand awareness and engaging with your audience. Despite the many advertising options vying for your attention, native advertising stands out and for good reason. But why exactly should your brand consider going native? Let’s unpack this further.
What Is Native Advertising?
Imagine ads that don’t really look like ads. Native advertising involves ads that blend in with the content around them. They’re designed to match the look, feel, and style of the platform they’re on. The idea is to offer something that feels less like an ad and more like part of your browsing or reading experience.
Why Go Native with Your Ads?
- It Feels Natural: Nobody likes being interrupted, especially when reading something interesting online. Native ads slot into the user’s experience smoothly, making them more palatable and less likely to be ignored.
- Better Engagement: When ads don’t scream “I’m an ad,” people are likelier to pay attention to them. Native ads often see better engagement rates because they’re relevant and don’t disrupt the user’s flow.
- Stronger Brand Connection: With content that naturally fits into what your audience is already interested in, native ads can help build a stronger connection between your brand and your customers. It’s about showing you understand their interests and can add value to their day.
How to Excel with Native Advertising
- Know Your Audience: The key to successful native advertising is deeply understanding your audience. What do they care about? What content do they consume? Your native ads should feel like a natural extension of their interests.
- Quality Content is King: Just because it’s an ad doesn’t mean it can’t offer value. The most effective native ads provide useful information or entertainment, encouraging viewers to engage with your brand positively.
- Seamless Integration: Work on making your ads blend seamlessly with the platform’s existing content. The less they stand out as ads, the better they’ll perform in terms of viewer engagement and brand perception.
- Clear Call-to-Action: While native ads should blend in, your call-to-action (CTA) should still be clear. You want your audience to know the next step, whether it’s reading more, signing up, or making a purchase.
Conclusion
Native advertising presents an impactful approach for brands to engage with their audience in a non-intrusive way. By mirroring the form and function of the platform where they appear, native ads can significantly increase brand awareness and strengthen deeper engagement with potential customers. The secret? Delivering content that blends into the user’s experience, offering genuine value without the hard sell.
For brands looking to stay ahead in the game, adopting a native advertising strategy is key. Remember, the most successful native ads don’t scream “advertisement” but rather whisper “content worth your time.”
At Contentive, we understand the power of connection and the importance of delivering your message in the right way. Our insights and strategies are designed to help your brand stand out.
Are you ready to explore how native advertising can transform your brand’s presence and engagement? Contentive is here to guide you. Whether you’re looking to grow your business, stay informed on important developments, or capture the attention of your target market, Contentive has the tools and insights you need to succeed. Beyond growing your understanding, our publications support B2B technology companies in their outreach, content creation, and lead development strategies.
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