Chloe Nicholls

Date published

September 11, 2018

A practical guide to hosting successful webinars

Webinars are an essential component of a marketer’s arsenal. Investing in high quality content and hosting webinars not only enables you to connect with your target audience to generate leads, but also act as a unique tool to educate and inform a captive group of potential buyers to move them through the funnel from discovery to purchase. However, managing the topic, content, speakers and marketing is an art form that constantly needs to be optimised to ensure success.

In this guide we will be sharing our practical insights from our own experience of delivering expert webinars every month and generating sales qualified leads for our customers. We will also provide broader industry insights and tips from ON24 – a leading webinar marketing platform that host over 90,000 webinars annually.

In this guide you will learn:

  • How to choose a topic that will engage your audience plus top tips for effective webinar topic titles.
  • The different formats and options for webinars from panel-based discussions to round tables.
  • The best days to promote and host your webinar including a comprehensive check list.
  • The key to collaborating with media partners to generate sales-qualified leads.
  • How to measure engagement and ROI, including tips to re-purpose your content.
  • Why on-demand content is just as important as a live webinar event.

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