Resources2018 B2B Marketing Survey – Key Findings
Chloe NichollsDate published
July 18, 2018
The rise of the modern B2B marketer is changing the way marketing and sales teams work together to generate new business and deliver ROI. That’s why we surveyed our trusted community of B2B marketing professionals to learn more about their key ”pain points” and how we can help them reach their marketing goals.
The results found that the role of modern B2B marketer is rapidly shifting. It’s about blending the data science of marketing with the art of brand positioning, and experimenting with the marketing mix to generate sales-qualified leads and brand awareness.
Key findings from the survey: