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We’re passionate about the future of B2B media and events and we’ll share our latest insights on the blog.

The great debate: Sales & marketing alignment and definitions

In the latest of Contentive’s new series of discussions with senior marketing and demand generation leaders, we focused the discussion on bridging the gap between marketing and sales, with an explicit focus on the handover of leads from ‘marketing qualified’ to ‘sales qualified’.

Key themes discussed included: defining marketing qualified leads, the relationship between sales and marketing, account-based marketing, what worked and what didn’t during the pandemic, and is that changing now.

2022 trends in B2B demand generation: Building relationships with intent data, virtual vs in person, the latest tools, the great resignation & more

In the first of a new series of discussions, Contentive’s CEO, Sandeep Saujani, hosted a virtual roundtable for senior marketing and demand generation leaders, to talk about some of their key challenges coming out of the pandemic.

Contentive News

Contentive CEO joins 250-mile cycling charity to raise funds for India

Top 5 Trends for B2B Marketers in 2019

From artificial intelligence, personalisation, account-based marketing, content marketing and voice search - we predict the biggest B2B marketing trends for 2019.

Contentive expands in the US!

Watch our video interview series below with Sandeep Sandeep, CEO of Contentive describing our plans to grow in the US. 

Four Tips for B2B Webinar Success

B2B content marketing is the holy grail for any organisation, but so many get it so wrong. In this blog, I share my top tips to guarantee that you next webinar is a success!

Diversity in the Workplace: Why Celebrating Pride Matters

This week we're celebrating Pride and LGBT equality in the workplace. We've taken inspiration from the Rainbow flag and nominated flag bearers across the company to share the unique meaning of #WhyPrideMatters today.

We have a new home! Contentive moves to I-HUB in West London

We have moved offices to the state-of-the art iHub building in West London, along with our neighbours Fospha and Researcher, as part of our plans to expand and grow our media and events business.


HRD Summit EU shortlisted for PPA Awards!

HRD Summit UK has been nominated for Event Of The Year (Business Media) for PPA Awards.

Highlights from Mental Health Awareness Week 2018

Last week we hosted a week long programme of activities in the office to encourage awareness of workplace stress and mental health ​as part of Mental Health Awareness Week.

Future of work and new perspectives: HRD Summit Europe

HR leaders and senior executives gather at HRD Summit Europe to explore the future of work and the new business landscape.

Mental health awareness and employee wellbeing

Mental health awareness and employee wellbeing is something we should be focusing on year-round – and not just in Mental Health Awareness Week

How will GDPR impact your lead generation strategy

GDPR is set to change the rules of engagement for B2B marketers. In a post-GDPR world, how will it affect your lead generation strategy?

HRD Summit UK Shortlisted for Conference Awards 2018!

HRD Summit UK nominated for Best Large Scale Event and UK Conference of the Year (Under 1,500 delegates) at Conference Awards 2018.


How new technologies will affect your marketing strategy

Emerging technologies have already changed marketing as we know it. Here are the trends to follow a successful marketing strategy in 2018.

Celebrating International Women’s Day: #PressforProgress

To mark International Women's Day we wanted to share some inspiring words of advice from Nilofer Merchant and some thoughts on #PressforProgress from our team at Contentive.

ClickZ Tech Buyers Forum Launches in NYC and London!

ClickZ launches a new series of marketing technology buyers forums in NYC and London with the first topic covering Bid Management Tools.

HRD Summit Brings Together Leaders in HR, People Management and Talent

Last week our events team hosted our flagship event, the HRD Summit and awards (6 – 7 February) in Birmingham. The conference brought together over 1500 C-level HR professionals to learn about and discuss the latest innovation in HR technology and people management.

Six B2B Content Marketing Predictions For 2018

Content marketing has evolved from a buzzword to the number one priority for marketers in 2017, accounting for 26% of a marketers entire budget. Here are six predictions for B2B content marketers to look out for in 2018 and beyond.

5 Tips To Create A Data-Driven Content Marketing Strategy

Content marketing has become the secret weapon in a successful marketing strategy, with brands using different types of content to add value and grab their audience’s attention.