Last week our events team hosted our flagship event, the HRD Summit and awards (6 – 7 February) in Birmingham. The conference brought together over 1500 C-level HR professionals to learn about and discuss the latest innovation in HR technology and people management.
Content marketing has evolved from a buzzword to the number one priority for marketers in 2017, accounting for 26% of a marketers entire budget. Here are six predictions for B2B content marketers to look out for in 2018 and beyond.
Content marketing has become the secret weapon in a successful marketing strategy, with brands using different types of content to add value and grab their audience’s attention.