We’re passionate about the future of B2B media and events and we’ll share our latest insights on the blog.
In the latest of Contentive’s new series of discussions with senior marketing and demand generation leaders, we focused the discussion on bridging the gap between marketing and sales, with an explicit focus on the handover of leads from ‘marketing qualified’ to ‘sales qualified’.
Key themes discussed included: defining marketing qualified leads, the relationship between sales and marketing, account-based marketing, what worked and what didn’t during the pandemic, and is that changing now.
In the first of a new series of discussions, Contentive’s CEO, Sandeep Saujani, hosted a virtual roundtable for senior marketing and demand generation leaders, to talk about some of their key challenges coming out of the pandemic.
This week we're celebrating Pride and LGBT equality in the workplace. We've taken inspiration from the Rainbow flag and nominated flag bearers across the company to share the unique meaning of #WhyPrideMatters today.
We have moved offices to the state-of-the art iHub building in West London, along with our neighbours Fospha and Researcher, as part of our plans to expand and grow our media and events business.
HR leaders and senior executives gather at HRD Summit Europe to explore the future of work and the new business landscape.
GDPR is set to change the rules of engagement for B2B marketers. In a post-GDPR world, how will it affect your lead generation strategy?
HRD Summit UK nominated for Best Large Scale Event and UK Conference of the Year (Under 1,500 delegates) at Conference Awards 2018.
Emerging technologies have already changed marketing as we know it. Here are the trends to follow a successful marketing strategy in 2018.
To mark International Women's Day we wanted to share some inspiring words of advice from Nilofer Merchant and some thoughts on #PressforProgress from our team at Contentive.
ClickZ launches a new series of marketing technology buyers forums in NYC and London with the first topic covering Bid Management Tools.
Last week our events team hosted our flagship event, the HRD Summit and awards (6 – 7 February) in Birmingham. The conference brought together over 1500 C-level HR professionals to learn about and discuss the latest innovation in HR technology and people management.
Content marketing has become the secret weapon in a successful marketing strategy, with brands using different types of content to add value and grab their audience’s attention.