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Cookie & Privacy Policies

Cookie & Privacy Policy

Contentive understands that privacy is a concern of its users and we, therefore, take care over any information gathered through our website. We do, like many other sites, use ‘cookies’ to help us gather data; this pages provides more information on the type of information we collect, what it is used for, and how you can make any changes.

What are cookies?

We use “cookies” to identify you when you visit the Contentive site and to build up a profile of our regular users. Cookies are small harmless text files containing a string of characters that can be placed on your computer or mobile device that uniquely identify your browser or device.

Use of session files

We use session files, along with cookies, to log your browsing patterns and so identify the areas of the site which have been of interest to you, allowing us to personalise the Contentive site for you.

We also use information in aggregate form (in other words, no individual user is identified to:

  • to build up marketing profiles
  • to allow us to develop the business in ways that help you
  • to manage our relationship with advertisers and
  • to audit usage of the site

All personal, cookie and session ID information are made available to Contentive employees to enable us and any related third parties to deal more effectively with any enquiry you make.

What types of cookies are there?

Session cookies – These allow us to track and link your actions during a single browser session, e.g. to remember the items returned from a search. These are created temporarily and, once you close your browser, all session cookies expire and are deleted.

Persistent cookies – These allow us to authenticate you, and remember your preferences and therefore enable us to enhance your website experience. These remain on your device between browser sessions.

Session cookies and persistent cookies can be either first or third party cookies depending upon the domain placing the cookie:

  • First party cookies – First party cookies are those set by this website.
  • Third party cookies – Third party cookies are issued by a different website. We have no control over these.

What are cookies used for?

Cookies allow a site or services to know if your computer or device has visited that site or service before. Cookies can then be used to help understand how the site or service is being used, help you navigate between pages efficiently, help remember your preferences, and generally improve your browsing experience. Cookies can also help ensure marketing you see online is more relevant to you and your interests.

What information do we gather?

We do not use the data for any other purpose and we do not make it available to any other organisation. We also gather contact details for subscribers to our email newsletter and user filling out contact forms on the Contentive website – again, this data is held securely, is kept entirely confidential and is not used for any other purpose or shared with any other organisation.

We also gather some information through the use of ‘cookies’ and this is detailed below. Gathered information may be kept indefinitely as administrative and research material but we do not make any efforts to extrapolate personal or individual data from this.

Google Analytics is the software package we use to track visitor usage of our site, including overall numbers and user journeys. This information allows us to understand the composite interests of our users and regularly adapt and improve our site to meet their needs.

How long will cookies stay on my device?

The length of time a cookie will stay on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies will only stay on your device until you stop browsing. Persistent cookies stay on your computer or mobile device until they expire or are deleted. Persistent cookies installed on your device as a result of a visit on the Contentive website will stay on your device for a period of 30 days.

How can I manage cookies?

Generally, you can set your browser to accept all cookies, block/reject all cookies, or modify your browser to alert you of any new cookies. To clear the stored cookies, you can normally go to the Tools dropdown menu at the top of the browser window.

However, please note that this website, or parts of it, may not function without technical problems or be accessible if you have disabled cookies in your browser.

You can find more information about cookies, including how to see what cookies have been set and how to manage and delete them, by visiting or

Customize your browser’s cookie settings to reflect your comfort level with cookie security or use this guide to delete cookies.