Display Advertisements

Contentive provides distinctive leaderboards and MPUs that go beyond the ordinary, capturing the interest of our online audience. Display advertising continues to be a highly effective way to associate your brand with Contentive’s brands content, enhancing visibility, and allowing executives to gain a deeper understanding of your offerings. 

In compliance with Google Ad’s Advertising Policies, we can only accept ads that are clear, professional in appearance and lead users to content that is relevant, useful, and easy to interact with. 

  • We are unable to approve content that includes the following text and/or visuals: 
  • Ads featuring transparent backgrounds. 
  • Ads containing animated arrows or clicking animations. 
  • Use of gimmicky elements such as excessive use of words, numbers, letters, punctuation, or symbols like “FREE.” 
  • Content using Flash assets.
 

See our Web Display best practices here

Leaderboard banner on web
  • Rate card pricing: £2,200
  • Dimensions: 728×90 
  • Image served by 3rd party tag or provided as a file 
  • File Type: GIF, JPG or PNG (100 kb max file size) 
  • Landing page URL or click tag 
Super Leaderboard banner on web
  • Rate card pricing: £2,700
  • Dimensions: 970 x 970 
  • Image served by 3rd party tag or provided as a file 
  • File Type: GIF, JPG or PNG (100 kb max file size) 
  • Landing page URL or click tag 
Double MPU on web
  • Rate card pricing: £3,250
  • Dimensions: 300 x 600 
  • Image served by 3rd party tag or provided as a file 
  • File Type: We accept GIF, JPG or PNG (150KB max file size) 
  • Landing page URL or click tag 
  • NOT Accepted: Animations, HTML, iframes or javascript 
MPU
  • Rate card pricing: £1,900
  • Dimensions: 350 x 250  
  • Image served by 3rd party tag or provided as a file 
  • File Type: GIF, JPG or PNG (100 kb max file size) 
  • Landing page URL or click tag 
  • NOT Accepted: Animations, HTML, iframes or javascript 
Billboard
  • Rate card pricing: £3,250
  • Dimensions: 970×250 
  • Image served by 3rd party tag or provided as a file 
  • File Type: GIF, JPG or PNG (100 kb max file size) 
  • Landing page URL or click tag 
ContentHub
  • Rate card pricing: £60,000 – £180,000
  • BM-D4-Billboard, Hero banner, logo, content to be housed in hub + Content development using Corpus Technology + traffic campaigns via emails to drive agreed % of traffic. 
  • File Type: GIF, JPG or PNG (100 kb max file size) 
  • Landing page URL or click tag 
Newsletter Sponsorship Package

Our premier newsletter sponsorship not only guarantees prime placement for your brand in our daily newsletter but also provides a high-impact position ideal for a direct response campaign. Your promotion will be the first element our audience encounters upon opening the newsletter, and the consistent visibility from Monday through Saturday will help reinforce your message. This comprehensive sponsorship package includes an “In Partnership with” banner featuring a clickable brand logo at the top, an ad banner at the bottom of the newsletter, and a sponsored content feature that seamlessly directs readers to the client’s content, hosted on either Contentive or the client’s website. 

  • Rate card pricing: £3,500 for 5 sends
  • Delivery: Weekly or monthly sponsorship of a newsletter –  5,10 or 20 sends per month   
  • Included:  
  • Newsletter Top Ad
  • Newsletter Bottom Ad 
  • Newsletter Sponsor Placement
Newsletter Sponsor Placement

Showcase your sponsored content in the Top News section of our newsletter, seamlessly linking to your website or, if preferred, hosted directly on Contentive’s branded website (with an additional charge). This native integration grabs our audience’s attention while they actively seek industry news and information. Positioned alongside our articles and coverage, this placement is ideally suited for thought leadership-oriented content such as white papers, webinars, and infographics. 

  • Rate card pricing: £2,500 for 5 sends 
  • Delivery: Weekly or monthly sponsorship 5,10 or 20 sends per month 
  • Include:  
  • Logo: sized 200×200 (square dimensions are mandatory) 
  • Headline (hyperlinked): 40 characters or less 
  • “Sponsored by” strapline: 40 characters or less  
  • Summary: 150 characters or less, including spaces and hyperlinked call to action 
  • Hyperlink: Landing page URL (to be included in the body) 

 

Native Production

Collaborate with Contentive Content Studio’s team to create an original thought leadership article. Our content studio specializes in producing journalistic, original stories with unique angles, deep insights, and expert research. This article, complete with a valuable D-follow backlink, will elevate your online authority and industry standing. Backed by our expertise, this content piece will effectively resonate with our audience, solidifying your brand as a trusted authority. 

  • Rate card pricing: £3,400
  • Minimum 800 words 
  • Maximum: 1,000 words  
  • 1 d-follow backlink 
  • Note: Does not include a lead gate 
Sponsor Article

Submit an article authored by you, seamlessly integrated into our daily news and thought leadership narratives. This comprehensive package provides a prime opportunity to position your company as a thought leader on pertinent topics. Our audience highly appreciates articles with an editorial flair, frequently repurposing content like blog posts or summaries of case studies and white papers (refer to additional content guidelines below). In this collaborative partnership, you’ll supply the original article, and we’ll handle hosting it on the appropriate site, alongside promotion through our weekly newsletter. This synergy ensures your content resonates with our audience, solidifying your brand’s reputation as a trusted thought leader. 

Content Guidelines

At Contentive, we aim to be the trusted source for daily news and thought leadership excellence among business executives. To maintain and strengthen this trusted relationship, our advertorial content must align with our editorial goals and vision. Sponsored articles should be informative and align with the publication’s daily editorial coverage. We do not allow overly self-promotional articles that excessively promote a client’s product or service. 

See Sponsor Article Template: Download the template here

  • Rate card pricing: £3,950
  • Your Company Logo: 300×300 minimum, square dimensions mandatory
  • Formats: GIF, JPG, PNG format
  • Sponsor Article:
    • Title and copy for the article – recommended 500-750 words, with all applicable links (please indicate any special text formatting to be included)
    • Article teaser text (100 characters or less)
Lead Development Services

Contentive offers a range of lead development campaigns tailored to your marketing goals. Our intent campaigns are designed to engage and convert your target audience through strategic touchpoints and personalized content creation, leveraging a primed audience of dedicated professionals and decision-makers in tech, finance, HR, and digital marketing sectors, who are actively seeking solutions and insights.

Campaign Features

1.Diverse Lead Development Strategies:

  • Single Touchpoint Leads: For concise, impactful engagement.
  • Multi-Touchpoint Leads: Options for 2, 4, and 6 touchpoints, allowing for deeper engagement and nurturing of leads over time.
  • Subscription Duration: Flexible campaign durations ranging from 3 to 10 months, accommodating short-term impact or long-term relationship building.

 

2.Customized Content Creation Services

  • Bespoke Case Studies: Tailored studies that showcase your success stories and solutions in real-world scenarios.
  • Transformation Guides: Comprehensive guides that inform and guide potential clients through industry transformations relevant to your services.
  • Software Spotlights: Focused content that highlights the features and benefits of your software solutions.
  • Customized Content Pieces: Unique content created to suit specific client needs, ensuring relevance and engagement.

 

Content specifications 

  •  Your logo featured in content pieces, with ‘in partnership with’ or ‘sponsored by’ taglines.
  • 300×300 minimum, dimensions may vary subject to logo
  • Formats: GIF, JPG, PNG format
  • Title and copy for the content piece – recommended 2000-3000 words, with all applicable links (please indicate any special text formatting to be included)
  • Note: lead gate optional