Our customer, one of the “Big Four” accounting firms. is a multinational professional services firm. It has 231,000 employees in over 700 offices around 150 countries in the world, providing assurance (including financial audit), tax, consulting and advisory services to business professionals.
Our customer was looking to connect with our financial communities to identify the effectiveness of messaging used in creative display advertising and understand how their content engaged diverse audience types across three different brands.
Test and iterate creative content and messaging
Build brand exposure across audience of finance professionals
Drive traffic to onsite promotion
A digital display advertising campaign was launched across three communities, including online banners and homepage promotion, to engage our community of finance professionals and drive traffic to our customer's landing page. We were able to run different creatives equally split across three different communities, to provide the client with in-depth reporting on which creatives performed well in terms of clicks and impressions, plus make recommendations and audience insights for our customer's global marketing campaign.
The digital display advertising campaign provided a total 20,8427 impressions across three different financial communities, providing the client with in-depth reporting on which creatives performed well in terms of clicks and impressions. As a result the client was able to have clarity on the right type of messaging and creative style to use moving forward with their global campaign for financial services solutions. Along with our recommendations on what makes effective display.
20,8427 impressions across all three digital campaigns
10,133 click through to supplement landing pages
Generate online presence across key financial communities