About Software Provider
World-Class Accountancy Software Platform
Our customer is the market leader for integrated accounting, payroll, and payment systems, supporting the ambition of the world’s business professionals. With a workforce of over 13,000 people, they support millions of businesses across 23 countries as they power the global economy. They help drive today’s business builders with a new generation of solutions to manage everything from money to people.
Campaign Objectives
We were able to use their white paper content to send targeted emails to our accounting audience along with clever re-targeting banners to nurture sales qualified leads.
Raise the profile of accountancy software provider
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The Campaign
The campaign was delivered as a custom approach.
The Results
As a result we delivered over 200+ qualified leads within 3 weeks, via a targeted data-driven approach of email promotions along with supporting element such as re-targeting banners.
1000 whitepaper downloads across the campaign
5k social engagement across social media
1000 clicks through banner