About Our Customer

Innovative Risk Management Solution

Our customer helps organizations around the world manage risk and compliance, and grow safely and profitably by providing software, expertise and services to help them make critical business decisions. As the leading worldwide provider of comprehensive compliance, risk management and audit solutions for the financial services industry, they embed unmatched expertise into our industry-recognized technology, and provide leading support and services.

Campaign Objectives

Generate brand awareness and thought leadership for the global risk management solutions provider, promoting the article on creating a robust operational risk management framework, which featured in the weekly newsletter and on the website.

Generate buzz around the thought leadership article

Create page views and impressions for the content article

Define the thought leadership message and engage with an audience of finance professionals

The Campaign

Develop a thought leadership campaign around integrated approach on risk management solutions, to generate brand awareness and leads across an integrated content marketing campaign.

The Results

By working closely with the client we were able to demonstrated how our customer could effectively use key messages within their content which would resonate with our audience. Once published, we optimized the content across the community, including newsletter promotion and across social media channels.

22412 page views of the article across the site

20k reads on newsletter promotion

2k shares across social media channels