About Our Customer
Innovative Risk Management Solution
Our customer helps organizations around the world manage risk and compliance, and grow safely and profitably by providing software, expertise and services to help them make critical business decisions. As the leading worldwide provider of comprehensive compliance, risk management and audit solutions for the financial services industry, they embed unmatched expertise into our industry-recognized technology, and provide leading support and services.
Campaign Objectives
Generate brand awareness and thought leadership for the global risk management solutions provider, promoting the article on creating a robust operational risk management framework, which featured in the weekly newsletter and on the website.
Generate buzz around the thought leadership article
Create page views and impressions for the content article
Define the thought leadership message and engage with an audience of finance professionals
The Campaign
Develop a thought leadership campaign around integrated approach on risk management solutions, to generate brand awareness and leads across an integrated content marketing campaign.
The Results
By working closely with the client we were able to demonstrated how our customer could effectively use key messages within their content which would resonate with our audience. Once published, we optimized the content across the community, including newsletter promotion and across social media channels.
22412 page views of the article across the site
20k reads on newsletter promotion
2k shares across social media channels