About Our Customer
Digital Finance At Your Fingertips
Our customer provides technology that unlocks the value of accounting data, automates the bookkeeping process and helps build more valuable accountant-client relationships. Their award-winning AI and automation technologies are used by over 5,000 accounting & bookkeeping firms and tens of thousands of small business customers globally, who in turn benefit from cost savings, effortless bookkeeping, and real-time accounting.
Campaign Objectives
Generate leads through integrated content marketing campaign and achieve downloads of the accountancy software app and digital banking solution.
Generate engagement and brand awareness across the accountancy community
Nurture audience through re-targeting and optimizing of content campaign
Deliver sales qualified leads and interest via webinar content strategy
The Campaign
A bespoke campaign was planned based on the key objectives, providing our customer with a fully integrated content marketing campaign to reach our audience of finance professionals via webinars, newsletters and brand awareness.
The Results
200 registrants from the webinar form the first week of promotion which were leads, to help accounting professionals prepare for the MTD initiative, with an integrated marketing promotion plan involving email, social, and re-targeting to audience of financial professionals.
200 webinar attendees, with 60% attendance
20k page views on native content across the portal
Valuable insight into the key audience demographic