About Our Customer

Digital Finance At Your Fingertips

Our customer provides technology that unlocks the value of accounting data, automates the bookkeeping process and helps build more valuable accountant-client relationships. Their award-winning AI and automation technologies are used by over 5,000 accounting & bookkeeping firms and tens of thousands of small business customers globally, who in turn benefit from cost savings, effortless bookkeeping, and real-time accounting.

Campaign Objectives

Generate leads through integrated content marketing campaign and achieve downloads of the accountancy software app and digital banking solution.

Generate engagement and brand awareness across the accountancy community

Nurture audience through re-targeting and optimizing of content campaign

Deliver sales qualified leads and interest via webinar content strategy

The Campaign

A bespoke campaign was planned based on the key objectives, providing our customer with a fully integrated content marketing campaign to reach our audience of finance professionals via webinars, newsletters and brand awareness.

The Results

200 registrants from the webinar form the first week of promotion which were leads, to help accounting professionals prepare for the MTD initiative, with an integrated marketing promotion plan involving email, social, and re-targeting to audience of financial professionals.

200 webinar attendees, with 60% attendance

20k page views on native content across the portal

Valuable insight into the key audience demographic