Diversity in the Workplace: Why Celebrating Pride Matters

This week we’re celebrating Pride and LGBT equality in the workplace. Diversity is one of our key company values and we actively encourage a variety of backgrounds, perspectives and ideas across our teams – without discrimination.

We’ve come a long way with Gay and Lesbian rights, but we have long way to go. A recent report said three quarters of the LGBT community feel they cannot show affection for their partner in a public place, 1 in 5 LGBT+ are not out to their family and half of LGBT+ londoners have been the victim of a hate crime.

To celebrate Pride in the office we decided to take inspiration from the Rainbow flag and nominate flag bearers across the company to share the unique meaning behind the colours of the flag.

The history of the Rainbow flag dates back Gilbert Baker, a San Francisco artist, designed in the flag in 1978. Baker’s flag became widely associated with LGBT rights causes, a symbol of gay pride that has become ubiquitous in the decades since its debut.

The themes behind each colour:

Red – Life

“It allows us to celebrate our identities in a world that discourages you from doing so.”

~ Liam, Fran & Chloe N

Orange – Healing

“It takes courage to become who you really are!”

~ Kelly, Amy, Haley & Bob

Yellow – Sunlight

”Sunlight represents not feeling like you have to hide who you are and instead being able to shine bright and be yourself, wherever you are.”

~ Lucy, Emily SB & Emma

Green – Nature

”They tried to bury us, they did not know we were seeds.”

~ Emily Mac & Sashoy

Blue –  Serenity, Magic, Art

‘In a world of fractions, be at peace with yourself.’

~ Alfie, Charlie, Adam and Tanya

Purple – Spirit

“Our greatest strength is our team spirit and that will remain because a core of us have come through the leagues together.”

~ Sam & Paul

During the week we organised a #WhyPrideMatters session during our monthly company update, dressed up in the colours of the flag and decorated the entire office. We also celebrated with some Unicorn beers and rainbow brownies over a Pride-themed playlist.


The spirit of Pride holds no boundaries and we constantly strive for diversity across the company. We seek people who champion this, whether in terms of the people they hire or the opinions they share – we are, and always will be, an inclusive community of media and event professionals.

If you’d like to learn more about working for us, then drop me a line via [email protected] and I’d be happy to share more about the culture we are building here at Contentive.


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