This roundtable will address the key issues and challenges that face marketers when converting MQLs to SQLs in a B2B environment. The conversation will aim to identify the key metrics used by both the sales and marketing functions and delve into winning strategies employed by marketers to drive SQLs in an increasingly digitally focused world.  

The event taking place March 3rd at 2pm UK Time.

Key points for discussion: 

  • Focusing on key metrics and classification 
  • Successful strategies that are driving SQLs 
  • Implementation and buy in from all functions of these strategies 


Reserve your spot and we’ll send you some more information through as we confirm these speakers.