Our Audience

Our audience of senior digital marketing and search engine professionals come to Search Engine Watch learn about tips and information about searching the web, how to improve their SEO strategy and analysis of the search engine industry.

Target SEO and digital marketing professionals

Established in 1996 Search Engine Watch is the oldest and most respected online global resource for search engine and search engine marketing news, analysis and trends.

​​With a highly engaged and loyal readership, Search Engine Watch’s growing community consists of over 90,000 newsletter subscribers and 585,000 unique readers per month.

Request Media Pack

Engagement Metrics

15.2k

253k

724k

Our Approach

Our team of experts work with you to understand your campaign objectives and create a customized content led marketing program to cut through the noise to reach and engage with your target audience. We judge the success of your campaign not simply by the number of clicks or downloads but the direct ROI to your business.

Plan

We start by understanding how you want to measure success – whether that’s through marketing or sales-qualified leads, brand-building, networking or thought-leadership. 

Build

Once we understand your goals and objectives, we build a bespoke campaign recommendation, targeted through a single Contentive brand or several of our communities. 

Distribute

We develop a dedicated distribution strategy by disseminating your content across the most relevant channels, tailored to drive engagement with your audience. 

Engage

From the moment a campaign is launched, our goal is engagement of your target audience. We track the quality and volume of engagements against both your objectives and our campaign benchmarks.

Optimise

We constantly monitor and improve the performance of all live campaigns, keeping you updated every step of the way. This is an opportunity to learn what content works best for our community and optimise across all channels. 

Analyse

Each campaign ends with a detailed report, showcasing the results of each campaign element, the conversion rates from one activity to the next, and any lessons that can be applied to future campaigns.

Case Study

Our customer is an SEO solution which puts organic keywords back into Google Analytics. It is the most comprehensive SEO tool and fully integrated into Google Analytics, using a variety of data sources, such as the Search Console and billions of data points from browser extensions.

Campaign Objectives

To generate brand awareness around the SEO brand and product, to reach and engage with search marketers on a globale scale and to drive as many downloads of the free version of their tool as possible.

The Campaign

To communicate the value of the tool and introduce its features and benefits, we developed a campaign that centered around native content and thought leadership. The article was published and distributed globally in its newsletter to over 100,000 search marketers each day. The campaign also included social promotion and display advertising.

Results

The campaign reached 622,962 audience with an 57,321 engagement impressions and delivered 300+ sign ups to the tool including from companies such as L’Oreal, Shopify and Wayfair.

Our Customers

Some of the companies we work with:

Get In Touch

Sam Lawson

Head of SEW

sam.lawson@contentive.com

+44 (0)208 080 9513

Emily Mackenzie

Sales Director - Media

emily.mackenzie@contentive.com

+44 (0)208 080 9198

Rosalind Hill

Content Director

rosalind.hill@contentive.com

+44 (0)208 080 9597

Stephanie Karlas

Digital Campaign Manager

stephanie.karlas@clickz.com

+1 (646) 490-3972

  • Get In Contact
  • Get In Contact

  • Request Media Pack
  • Request Media Pack