Our Audience

Our audience of over 16,000 payment professionals are engaged readers who are tracking the latest developments in the payments, financial technology and business market.

Connect with payments professionals

PaymentEye provides high-quality editorial content to a global audience of payments professionals, delivering a unique and engaging take on what’s happening throughout the industry and beyond.

With a rapidly growing international community of loyal readers from all areas and echelons of the payments sector, PaymentEye has established a reputation as an authoritative and trustworthy thought leader in the space.

Our subscribers are not just passive readers – they interact with us, our advertisers and each other, both onsite and via our social media channels.

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Engagement Metrics

20k

Registered community members

15.5k

Social Influence

22k

Average page views per months

Our Approach

Our team of experts work with you to understand your campaign objectives and create a customized content led marketing program to cut through the noise to reach and engage with your target audience. We judge the success of your campaign not simply by the number of clicks or downloads but the direct ROI to your business.

Plan

We start by understanding how you want to measure success – whether that’s through marketing or sales-qualified leads, brand-building, networking or thought-leadership.

Build

Once we understand your goals and objectives, we build a bespoke campaign recommendation, targeted through a single Contentive brand or several of our communities.

Distribute

We develop a dedicated distribution strategy by disseminating your content across the most relevant channels, tailored to drive engagement with your audience.

Engage

From the moment a campaign is launched, our goal is engagement of your target audience. We track the quality and volume of engagements against both your objectives and our campaign benchmarks.

Optimise

We constantly monitor and improve the performance of all live campaigns, keeping you updated every step of the way. This is an opportunity to learn what content works best for our community and optimise across all channels.

Analyse

Each campaign ends with a detailed report, showcasing the results of each campaign element, the conversion rates from one activity to the next, and any lessons that can be applied to future campaigns.

Meet The Team

Case Study

Our customer specialises in software solutions for electronic money, payment systems, capital markets and ERP. A market leader for card management, payment networks access and order management, the company also operates as key partner in the international market, acting through its subsidiaries.

Campaign Objectives

Generate brand awareness, lead generation and thought leadership for a leading payments technology provider and connect with an audience of finance professionals.

The Campaign

As part of an integrated campaign approach we delivered a webinar, distributed a whitepaper and nurturing campaign on a topic which was pertinent with upcoming banking developments and of keen interest to banking professionals.

Results

A successful webinar with the registrant numbers of 444 leads. The registrant leads as well as event performance and whitepaper download leads were provided to the client in a post-event summary report.