Our Audience

Our HRD Community is fueled by our online publication, HRD Connect, the HRD Summit series, Roadshows and Awards, which are providing our Community with the tools and knowledge to prepare for the New Business Landscape.

Connecting HR innovators

Our audience of over 100,000 global senior HR people management professionals and business leaders, are interested in learning about invaluable insights and exclusive interviews examining the most innovative practices, that help HR and business leaders meet the challenges they face – from corporate governance and talent management to their own career development.

With a rapidly growing international community of HRDs and C-suites from a variety of sectors, HRD Connect can help businesses reach the right audience with the best content to achieve their marketing and commercial goals.

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Engagement Metrics

100k+

Registered community members

8.9k

Social Influence

40k

Average page views per months

Our Approach

Our team of experts work with you to understand your campaign objectives and create a customized content led marketing program to cut through the noise to reach and engage with your target audience. We judge the success of your campaign not simply by the number of clicks or downloads but the direct ROI to your business.

Plan

We start by understanding how you want to measure success – whether that’s through marketing or sales-qualified leads, brand-building, networking or thought-leadership.

Build

Once we understand your goals and objectives, we build a bespoke campaign recommendation, targeted through a single Contentive brand or several of our communities.

Distribute

We develop a dedicated distribution strategy by disseminating your content across the most relevant channels, tailored to drive engagement with your audience.

Engage

From the moment a campaign is launched, our goal is engagement of your target audience. We track the quality and volume of engagements against both your objectives and our campaign benchmarks.

Optimise

We constantly monitor and improve the performance of all live campaigns, keeping you updated every step of the way. This is an opportunity to learn what content works best for our community and optimise across all channels.

Analyse

Each campaign ends with a detailed report, showcasing the results of each campaign element, the conversion rates from one activity to the next, and any lessons that can be applied to future campaigns.

Meet The Team

HRD Portfolio of Products

HRD Connect delivers high quality analysis, intelligence and resources for senior HR and business leaders from around the globe. With over 25,000 active subscribers, HRD Connect provides invaluable insights and exclusive interviews examining the most innovative practices that help HR and business leaders meet the challenges they face – from corporate governance and talent management to their own career development.

Find out more and subscribe here: www.hrdconnect.com

Case Study

Our customer is an apprenticeship training provider that supports businesses, government organisations and charities, supplying them with a capable workforce.

Campaign Objectives

The primary objectives of this campaign were to establish our customer as a thought leader in their industry and to generate qualified sales and marketing leads. A key target market for the company was senior HR professionals.

The Campaign

We planned an integrated marketing campaign connecting our customer with our community of HR professionals, in order to educate the audience on how apprenticeships can work to upskill and empower employees. Our team designed a month long campaign incorporating thought leadership articles, brand awareness via display re-targeting on the community and hosted webinars to generate sales qualified leads.

Results

During the campaign our client received over 670 engagements across a variety of native content, over 2,000 impressions on display advertising and delivered 279 sales qualified HR leads for our customer.