Our Audience

GTNews is the leading global knowledge resource for over 65,000 treasury, finance, payments and cash management professionals.

Get in front of treasury experts

GTNews provides access to an archive of over 9,000+ treasury articles, special reports, commentaries, research, polls, news, webinars, and whitepapers – all with a global focus.

Our audience are interested in perspectives from the treasury departments of leading corporations, banks, technology companies, governments and specialist consultancies.

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Engagement Metrics

48140

3636

47859

Our Approach

Our team of experts work with you to understand your campaign objectives and create a customized content led marketing program to cut through the noise to reach and engage with your target audience. We judge the success of your campaign not simply by the number of clicks or downloads but the direct ROI to your business.

Plan

We start by understanding how you want to measure success – whether that’s through marketing or sales-qualified leads, brand-building, networking or thought-leadership. 

Build

Once we understand your goals and objectives, we build a bespoke campaign recommendation, targeted through a single Contentive brand or several of our communities. 

Distribute

We develop a dedicated distribution strategy by disseminating your content across the most relevant channels, tailored to drive engagement with your audience. 

Engage

From the moment a campaign is launched, our goal is engagement of your target audience. We track the quality and volume of engagements against both your objectives and our campaign benchmarks.

Optimize

We constantly monitor and improve the performance of all live campaigns, keeping you updated every step of the way. This is an opportunity to learn what content works best for our community and optimize across all channels. 

Analyse

Each campaign ends with a detailed report, showcasing the results of each campaign element, the conversion rates from one activity to the next, and any lessons that can be applied to future campaigns.

Our Products

Treasury Leaders’ Summit

An annual event providing senior treasury and finance professionals with access to in-depth research, analysis and the opportunity to discuss key issues impacting the profession with senior level peers.

www.treasuryleaderssummit.com

Financial Director

An online community of 16,000 finance leaders, publishing invaluable analysis on the strategic issues that most concern CFOs and FDs, from corporate governance to financial planning, leadership, talent, compliance, technology, and more.

Bobsguide

An innovative online platform that connects the providers of fintech solutions with the financial services professionals who need them.  With over 64,000 registered users, bobsguide is a leading global information resource for the financial technology sector.

Case Study

Our customer is a leading bank in Europe with an international reach. It has a presence in 74 countries, with more than 190,000 employees. Services provided across domestic Markets and international Financial Services, including retail banking and corporate & institutional banking clients.

Campaign Objectives

To position our customer as a thought leader and expert within treasury cash management, generating engagement and interactions with content and increase brand awareness of their innovative services within treasury sector.

The Campaign

Delivered a multi-solution campaign from native article content and write-up reports of the client’s Cash Management University, to hosting a webinar on a hot topic SWIFT GPI and high impact banner & MPU advertising to engage readers.

Results

Over 1,000 engagements across a series of native content; 646 registrations and 377 live attendees of SWIFT GPI webinar which were record registrations for sponsored webinar and delivered over 300% on impressions target – generating 40,000 impressions across a 3 month display campaign.

Our Customers

Companies we work with include:

Get In Touch

Victoria Beckett

Editor

victoria.beckett@contentive.com

+44 (0)20 8080 9132

Rosalind Hill

Content Director

rosalind.hill@contentive.com

+44 (0)208 080 9597

Emily Mackenzie

Sales Director - Media

emily.mackenzie@contentive.com

+44 (0)208 080 9198

Rina Patel

Head of Customer Success

rina.patel@contentive.com

+44 (0)208 080 9165

  • Get In Contact
  • Get In Contact

  • Download Media Pack
  • Download Media Pack