Our Audience

Financial Director is home to a fast-growing, highly engaged community of finance leaders. We offer the largest niche community of FDs and CFOs in the UK, reaching over 16,000 active users per month.

Engage with financial directors

At Financial Director, we are building a community of finance leaders, providing expert content that connects, engages and informs our audience on the issues that matter. Whether it’s learning from industry peers or accessing key business intelligence, Financial Director brings together chief financial officers and finance directors from the UK and beyond.

We provide invaluable analysis and exclusive interviews from industry experts and our in-house editorial team, covering the critical issues to support finance directors through their daily challenges from corporate governance to financial planning, leadership and management, talent, compliance, technology, and more.

 

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Engagement Metrics

15k

12k

27.5k

Our Approach

Our team of experts work with you to understand your campaign objectives and create a customized content led marketing program to cut through the noise to reach and engage with your target audience. We judge the success of your campaign not simply by the number of clicks or downloads but the direct ROI to your business.

Plan

We start by understanding how you want to measure success – whether that’s through marketing or sales-qualified leads, brand-building, networking or thought-leadership. 

Build

Once we understand your goals and objectives, we build a bespoke campaign recommendation, targeted through a single Contentive brand or several of our communities. 

Distribute

We develop a dedicated distribution strategy by disseminating your content across the most relevant channels, tailored to drive engagement with your audience. 

Engage

From the moment a campaign is launched, our goal is engagement of your target audience. We track the quality and volume of engagements against both your objectives and our campaign benchmarks.

Optimise

We constantly monitor and improve the performance of all live campaigns, keeping you updated every step of the way. This is an opportunity to learn what content works best for our community and optimise across all channels. 

Analyse

Each campaign ends with a detailed report, showcasing the results of each campaign element, the conversion rates from one activity to the next, and any lessons that can be applied to future campaigns.

Our Products

CFO Agenda

An annual event bringing together a wealth of industry experts and finance professionals for high-level discussion around strategy and business partnering, transformation and operational agility.

www.thecfoagenda.com

Accountancy Age

Home to the largest and most established community of accountants & finance professionals in the UK, with an audience base of over 256,000, working in both practice and industry.

GTNews

A leading global knowledge resource for over 65,000 treasury, finance, payments and cash management professionals, offering intelligence and analysis on the global sector, and helping professionals navigate digital disruption.

Case Study

Our customer, one of the “Big Four” accounting firms, is a multinational professional services firm. It has 231,000 employees in over 700 offices around 150 countries in the world, providing assurance (including financial audit), tax, consulting and advisory services to business professionals.

Campaign Objectives

Our customer was looking to connect with our financial communities to identify the effectiveness of messaging used in creative display advertising and understand how their content engaged diverse audience types across three different sites.

The Campaign

A digital display advertising campaign was launched across three communities, including online banners and homepage promotion, to engage our community of finance professionals and drive traffic to our customer’s landing page.

Results

The digital display advertising campaign provided a total 20,8427 impressions across three different financial communities, providing the client with in-depth reporting on which creatives performed well in terms of clicks and impressions.

Our Customers

Companies we work with include:

Get In Touch

Lawrie Holmes

Editor

lawrie.holmes@contentive.com

+44 (0) 208 080 9513

Emily Mackenzie

Sales Director – Media

emily.mackenzie@contentive.com

+44 (0) 208 080 9198

Rosalind Hill

Content Director

rosalind.hill@contentive.com

+44 (0) 208 080 9597

Rina Patel

Head of Customer Success

rina.patel@contentive.com

+44 (0) 208 080 9165

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