Our Audience

Accountancy Age is the home to largest and most established community of Accountants & Finance Professionals in the UK, reaching over 256,000 active users per month.

Engage with accounting professionals

At Accountancy Age, we go beyond the numbers to deliver the latest news and analysis, intelligence and resources, and job opportunities to UK accountants in both practice and industry, fostering an informed and engaged community in the accountancy sector.

Our content focuses on the key issues across core topics, including tax, technology, regulation, business, and the economy, producing the insight needed to drive forward businesses and enable accountants to become key strategic advisers to their clients.

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Engagement Metrics

68k

61k

14.6k

Our Approach

Our team of experts work with you to understand your campaign objectives and create a customized content led marketing program to cut through the noise to reach and engage with your target audience. We judge the success of your campaign not simply by the number of clicks or downloads but the direct ROI to your business.

Plan

We start by understanding how you want to measure success – whether that’s through marketing or sales-qualified leads, brand-building, networking or thought-leadership. 

Build

Once we understand your goals and objectives, we build a bespoke campaign recommendation, targeted through a single Contentive brand or several of our communities. 

Distribute

We develop a dedicated distribution strategy by disseminating your content across the most relevant channels, tailored to drive engagement with your audience. 

 

Engage

From the moment a campaign is launched, our goal is engagement of your target audience. We track the quality and volume of engagements against both your objectives and our campaign benchmarks.

Optimise

We constantly monitor and improve the performance of all live campaigns, keeping you updated every step of the way. This is an opportunity to learn what content works best for our community and optimise across all channels. .

Analyse

Each campaign ends with a detailed report, showcasing the results of each campaign element, the conversion rates from one activity to the next, and any lessons that can be applied to future campaigns.

Our Products

Accountancy Age Jobs

Accountancy Age Jobs provides accounting and finance specialists with thousands of jobs from leading employers, alongside a wealth of industry news and related content.

www.accountancyagejobs.com

British Accountancy Awards

The accounting industry’s most prestigious accolades, pinpointing professional development and highlighting individuals who have demonstrated excellence in their profession.

www.britishaccountancyawards.co.uk

Financial Director

An online community of 16,000 finance leaders, publishing invaluable analysis on the strategic issues that most concern CFOs and FDs, from corporate governance to financial planning, leadership, talent, compliance, technology, and more.

Case Study

Our customer provides technology that unlocks the value of accounting data, automates the bookkeeping process and helps build more valuable accountant-client relationships.

Campaign Objectives

Generate leads through integrated content marketing campaign and achieve downloads of the accountancy software app and digital banking solution.

The Campaign

A bespoke campaign was planned based on the key objectives, providing our customer with a fully integrated content marketing campaign to reach our audience of finance professionals via webinars, newsletters and brand awareness.

Results

A successful content marketing campaign, with 200 registrants from the webinar during the first week of promotion to help accounting professionals prepare for the MTD initiative, with an integrated marketing promotion delivered across email marketing, social and re-targeting channels.

Our Customers

Companies we work with include:

Get In Touch

Emma Smith

Editor

emma.smith@contentive.com

+44 (0)208 080 9138

Lucy Skoulding

Junior Editor

lucy.skoulding@contentive.com

+44 (0)208 080 9181

Alia Shoaib

Junior Editor

alia.shoaib@contentive.com

+44 (0)208 080 9181

Emily Mackenzie

Media Sales Director

emily.mackenzie@contentive.com

+44 (0)208 080 9198

  • Get In Contact
  • Get In Contact

  • Request Media Pack
  • Request Media Pack