Contentive B2B Media Network

Engage over 500K unique visitors per month, with 275K dedicated senior subscribers across our media sites across Finance, Accounting, and HR.

What do we do?

We’re the B2B media network that connects you to C-Suite. 

With over 500k unique visitors per month and a dedicated senior audience including the top brass, CEOs and CFOs, we get your brand directly in front of decision-makers. 

Our collection of media brands provides targeted, engaging content within Finance, Accounting and HR, with tailored campaigns to match your ideal customer profile.

We take care of the fundamentals too – increasing your brand’s visibility, positioning you as a leader amongst peers, content creation and lead generation – we help manage every aspect of your marketing plan.  


How do we do it?

Direct Impact, No Fluff.

How? Through smart, strategic positioning across our media network and publications. With online, mobile, daily newsletter and social media reach delivered via our core products: 

  • Newsletter Sponsorship Packages.
  • Sponsored Articles hosted on our sites. 
  • Native Articles in collaboration with our Editorial.
  • Display Advertising. 
  • Lead Development Services.

Our process is straightforward: it begins with a simple form, followed by a call with our team. 



Dive into Contentive’s portfolio of publications, offering daily news and insights industries including Finance, Accounting, Treasury, Fintech and HR.  With over 1M+ annual readers, and a daily reach of 100k+. 

500,000+ annual readers and 130,000 HR  leaders who actively engage with the publication. 

500,000+ annual readers across senior finance, accounting & treasury decision-makers.

200,000+ annual readers across senior finance directors and CFOs. 

724,00+ annual readers and 92,000 Finance and Treasury leaders who actively engage with the publication.

645,000+ annual readers and 46,000 Fintech leaders actively engaged with the publication.

Get in touch.

Our team responds within 48 hrs.

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Explore Contentive’s full MediaPack for targeted advertising solutions that connect you with decision-makers. Leverage our range of formats, from display ads to custom content, to strategically boost your brand’s visibility and engagement.

Contentive provides distinctive leaderboards and MPUs that go beyond the ordinary, capturing the interest of our online audience. Display advertising continues to be a highly effective way to associate your brand with Contentive’s brands content, enhancing visibility, and allowing executives to gain a deeper understanding of your offerings. 

In compliance with Google Ad’s Advertising Policies, we can only accept ads that are clear, professional in appearance and lead users to content that is relevant, useful, and easy to interact with. 

  • We are unable to approve content that includes the following text and/or visuals: 
  • Ads featuring transparent backgrounds. 
  • Ads containing animated arrows or clicking animations. 
  • Use of gimmicky elements such as excessive use of words, numbers, letters, punctuation, or symbols like “FREE.” 
  • Content using Flash assets.

See our Web Display best practices here

  • Dimensions: 728×90 
  • Image served by 3rd party tag or provided as a file 
  • File Type: GIF, JPG or PNG (100 kb max file size) 
  • Landing page URL or click tag 
  • Dimensions: 728×90 
  • Image served by 3rd party tag or provided as a file 
  • File Type: GIF, JPG or PNG (100 kb max file size) 
  • Landing page URL or click tag 
  • Dimensions: 300 x 600 
  • Image served by 3rd party tag or provided as a file 
  • File Type: We accept GIF, JPG or PNG (150KB max file size) 
  • Landing page URL or click tag 
  • NOT Accepted: Animations, HTML, iframes or javascript 
  • Dimensions: 350 x 250  
  • Image served by 3rd party tag or provided as a file 
  • File Type: GIF, JPG or PNG (100 kb max file size) 
  • Landing page URL or click tag 
  • NOT Accepted: Animations, HTML, iframes or javascript 
  • Dimensions: 970×250 
  • Image served by 3rd party tag or provided as a file 
  • File Type: GIF, JPG or PNG (100 kb max file size) 
  • Landing page URL or click tag 
  • BM-D4-Billboard, Hero banner, logo, content to be housed in hub + Content development using Corpus Technology + traffic campaigns via emails to drive agreed % of traffic. 
  • File Type: GIF, JPG or PNG (100 kb max file size) 
  • Landing page URL or click tag 

Our premier newsletter sponsorship not only guarantees prime placement for your brand in our daily newsletter but also provides a high-impact position ideal for a direct response campaign. Your promotion will be the first element our audience encounters upon opening the newsletter, and the consistent visibility from Monday through Saturday will help reinforce your message. This comprehensive sponsorship package includes an “In Partnership with” banner featuring a clickable brand logo at the top, an ad banner at the bottom of the newsletter, and a sponsored content feature that seamlessly directs readers to the client’s content, hosted on either Contentive or the client’s website. 

  • Weekly or monthly sponsorship of a newsletter
  • 5,10 or 20 sends per month   
  • Newsletter Top Ad
  • Newsletter Bottom Ad 
  • Newsletter Sponsor Placement

Showcase your sponsored content in the Top News section of our newsletter, seamlessly linking to your website or, if preferred, hosted directly on Contentive’s branded website (with an additional charge). This native integration grabs our audience’s attention while they actively seek industry news and information. Positioned alongside our articles and coverage, this placement is ideally suited for thought leadership-oriented content such as white papers, webinars, and infographics. 

  • Weekly or monthly sponsorship
  • 5,10 or 20 sends per month 
  • Logo: sized 200×200 (square dimensions are mandatory) 
  • Headline (hyperlinked): 40 characters or less 
  • “Sponsored by” strapline: 40 characters or less  
  • Summary: 150 characters or less, including spaces and hyperlinked call to action 
  • Hyperlink: Landing page URL (to be included in the body) 


Collaborate with Contentive Content Studio’s team to create an original thought leadership article. Our content studio specializes in producing journalistic, original stories with unique angles, deep insights, and expert research. This article, complete with a valuable D-follow backlink, will elevate your online authority and industry standing. Backed by our expertise, this content piece will effectively resonate with our audience, solidifying your brand as a trusted authority. 

  • Minimum 800 words 
  • Maximum: 1,000 words  
  • 1 d-follow backlink 
  • Note: Does not include a lead gate 

Submit an article authored by you, seamlessly integrated into our daily news and thought leadership narratives. This comprehensive package provides a prime opportunity to position your company as a thought leader on pertinent topics. Our audience highly appreciates articles with an editorial flair, frequently repurposing content like blog posts or summaries of case studies and white papers (refer to additional content guidelines below). In this collaborative partnership, you’ll supply the original article, and we’ll handle hosting it on the appropriate site, alongside promotion through our weekly newsletter. This synergy ensures your content resonates with our audience, solidifying your brand’s reputation as a trusted thought leader. 

At Contentive, we aim to be the trusted source for daily news and thought leadership excellence among business executives. To maintain and strengthen this trusted relationship, our advertorial content must align with our editorial goals and vision. Sponsored articles should be informative and align with the publication’s daily editorial coverage. We do not allow overly self-promotional articles that excessively promote a client’s product or service. 

See Sponsor Article Template: Download the template here

  • Your Company Logo: 300×300 minimum, square dimensions mandatory
  • Formats: GIF, JPG, PNG format
  • Sponsor Article:
    • Title and copy for the article – recommended 500-750 words, with all applicable links (please indicate any special text formatting to be included)
    • Article teaser text (100 characters or less)

Contentive offers a range of lead development campaigns tailored to your marketing goals. Our intent-driven campaigns are adept at capturing and nurturing the interest of your target audience. We achieve this through a combination of single or multi-touchpoint strategies, each thoughtfully personalized and collaboratively created.

Our focus is on delivering content that resonates, engaging a ready audience of professionals and key decision-makers across tech, finance, HR, and digital marketing sectors. 

To ensure the efficacy of our lead development services, we incorporate Target Account List marketing which allows us to focus on your most valuable prospects, ensuring that our single or multi-touchpoint engagements are directed at those who are most likely to convert. 


Diverse Lead Development Strategies:

  • Single Touchpoint Leads: For concise, impactful engagement.
  • Multi-Touchpoint Leads: Options for 2, 4, and 6 touchpoints, allowing for deeper engagement and nurturing of leads over time.
  • Bespoke Case Studies: Tailored studies that showcase your success stories and solutions in real-world scenarios.
  • Transformation Guides: Comprehensive guides that inform and guide potential clients through industry transformations relevant to your services.
  • Software Spotlights: Focused content that highlights the features and benefits of your software solutions.
  • Customized Content Pieces: Unique content created to suit specific client needs, ensuring relevance and engagement.
  • Your logo featured in content pieces, with ‘in partnership with’ or ‘sponsored by’ taglines.
  • 300×300 minimum, dimensions may vary subject to logo
  • Formats: GIF, JPG, PNG format
  • Title and copy for the content piece – recommended 2000-3000 words, with all applicable links (please indicate any special text formatting to be included)

Note: lead gate optional

Advanced Booking Deadlines 2024

Contentive has revised its policy for booking advertising campaigns. You now have the flexibility to book your campaigns in accordance with the AB deadline for them to go live in the desired month. For clients who have already scheduled their campaigns, you have the option to adjust the live date of your campaign. If you choose not to make any changes, rest assured that you will retain all the original benefits of your booking

Week Number Calender Week Booking Deadlines
1 Monday, January 1, 2024 Friday, December 8, 2023
2 Monday, January 8, 2024 Friday, December 15, 2023
3 Monday, January 15, 2024 Friday, December 22, 2023
4 Monday, January 22, 2024 Friday, December 22, 2023
5 Monday, January 29, 2024 Friday, January 5, 2024
6 Monday, February 5, 2024 Friday, January 12, 2024
7 Monday, February 12, 2024 Friday, January 19, 2024
8 Monday, February 19, 2024 Friday, January 26, 2024
9 Monday, February 26, 2024 Friday, February 2, 2024
10 Monday, March 4, 2024 Friday, February 9, 2024
11 Monday, March 11, 2024 Friday, February 16, 2024
12 Monday, March 18, 2024 Friday, February 23, 2024
13 Monday, March 25, 2024 Friday, March 1, 2024
14 Monday, April 1, 2024 Friday, March 8, 2024
15 Monday, April 8, 2024 Friday, March 15, 2024
16 Monday, April 15, 2024 Friday, March 22, 2024
17 Monday, April 22, 2024 Friday, March 29, 2024
18 Monday, April 29, 2024 Friday, April 5, 2024
19 Monday, May 6, 2024 Friday, April 12, 2024
20 Monday, May 13, 2024 Friday, April 19, 2024
21 Monday, May 20, 2024 Friday, April 26, 2024
22 Monday, May 27, 2024 Friday, May 3, 2024
23 Monday, June 3, 2024 Friday, May 10, 2024
24 Monday, June 10, 2024 Friday, May 17, 2024
25 Monday, June 17, 2024 Friday, May 24, 2024
26 Monday, June 24, 2024 Friday, May 31, 2024
27 Monday, July 1, 2024 Friday, June 7, 2024
Week Number Calender Week Booking Deadlines
28 Monday, July 8, 2024 Friday, June 14, 2024
29 Monday, July 15, 2024 Friday, June 21, 2024
30 Monday, July 22, 2024 Friday, June 28, 2024
31 Monday, July 29, 2024 Friday, July 5, 2024
32 Monday, August 5, 2024 Friday, July 12, 2024
33 Monday, August 12, 2024 Friday, July 19, 2024
34 Monday, August 19, 2024 Friday, July 26, 2024
35 Monday, August 26, 2024 Friday, August 2, 2024
36 Monday, September 2, 2024 Friday, August 9, 2024
37 Monday, September 9, 2024 Friday, August 16, 2024
38 Monday, September 16, 2024 Friday, August 23, 2024
39 Monday, September 23, 2024 Friday, August 30, 2024
40 Monday, September 30, 2024 Friday, September 6, 2024
41 Monday, October 7, 2024 Friday, September 13, 2024
42 Monday, October 14, 2024 Friday, September 20, 2024
43 Monday, October 21, 2024 Friday, September 27, 2024
44 Monday, October 28, 2024 Friday, October 4, 2024
45 Monday, November 4, 2024 Friday, October 11, 2024
46 Monday, November 11, 2024 Friday, October 18, 2024
47 Monday, November 18, 2024 Friday, October 25, 2024
48 Monday, November 25, 2024 Friday, November 1, 2024
49 Monday, December 2, 2024 Friday, November 8, 2024
50 Monday, December 9, 2024 Friday, November 15, 2024
51 Monday, December 16, 2024 Friday, November 22, 2024
2 Monday, January 6, 2025 Friday, December 6, 2024
3 Monday, January 13, 2025 Friday, December 13, 2024
4 Monday, January 20, 2025 Friday, December 20, 2024
5 Monday, January 27, 2025 Friday, January 10, 2025

More than 1,000s successful campaigns

Our partnership with Contentive has become one of our key customer acquisition channels.