How to Grow Your HR Tech Company with AI Content Marketing

Effective content marketing for HR tech can result in a steady flow of qualified leads and increased brand awareness. But how? How do you grow your HR tech company with AI Content Marketing?
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How to Grow Your HR Tech Company with AI Content Marketing

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Effective content marketing for HR tech can result in a steady flow of qualified leads and increased brand awareness. But how? How do you grow your HR tech company with AI Content Marketing?

Everyone (and we mean almost everyone) has jumped on the AI train at this point. If you haven’t read or seen it somewhere, we’re telling you that AI is where it’s at for the future. We have officially coined AI-generated terms as a no-go including the likes of enhance, unlock, unleash and the list goes on. AI is everywhere and is becoming more and more powerful.

Let’s take a look at the recent Met Gala event. Wonderful celebrities, out and about for fashion and charities’ biggest night – cue Katy Perry appearing at the Met Gala – or did she? Which look do you think she wore better?

 

Katy Perry - AI Met Gala

 

That was, in fact, AI:

 

Katy Perry - AI Met Gala

 

We understand that it can be overwhelming or it may feel like you are experiencing AI fatigue, BUT there is still so much to use and apply. For HR Tech companies, integrating AI into your content marketing can transform how you connect with your audience. The beauty of AI lies in its ability to streamline complex tasks and generate insights, allowing you to create more targeted and engaging content.

AI is reshaping how we create and distribute content and AI content marketing can be a game-changer for businesses looking to refine their strategies and reach wider audiences more efficiently.

So, here are some of our top tips on how to grow your HR tech company with AI content marketing:

Tip 1: Data-driven decision making

As an HR tech marketer, you can use AI to speed up research and for SEO. AI is a machine (see what we did there :)) when it comes to processing huge amounts of data and brings a data-driven approach to content marketing. One thing we love about AI is that it can sift through all the information and data to draw out the most valuable insights. Through this, it helps identify SEO trends and customer preferences and it informs the kind of content you are creating for your audience. In all its glory, AI helps predict what content will perform best with your target audience. It can also tailor your content distribution to ensure it reaches your audience at the optimal time through the most effective channels. But side note, AI is not always great at interpreting everything – so make sure you don’t lose your human touch and expertise.

Tip 2: Understanding Your Audience with AI

AI algorithms perform some kind of magic when it comes to analysing consumer behaviour, demographics, and preferences. AI tools can segment audiences and optimise messaging to make sure that you craft content that resonates with your audience on a personal level. In other words, tap into the ability to create more personalised and targeted content for your audience. But remember that AI is not human and is often devoid of emotions, so make sure that you spend time storytelling and crafting narratives that will resonate with your audience.

Tip 3: Content Creation with AI

AI-powered tools can assist in creating content that is not only relevant but also SEO-friendly (and who doesn’t LOVE an SEO friend). From generating topic ideas to suggesting keywords and even drafting content, AI can speed up the content creation process, allowing you to maintain a steady stream of fresh content. We like to think of AI as the “head start” on content creation, fuelling some fresh ideas. And…it will help you repurpose content into different content pieces. Because, if Taylor Swift repurposes content – so can you!

Tip 4: Personalisation at Scale

We have already alluded to personalisation. But AI excels at this, customising content for individual users, and creating a more engaging and relevant experience. As B2B Marketers, you want your content to resonate with your audience. You want to evoke emotion and go beyond just being another number or another piece of noise. AI assists in doing this through personalised emails, and product recommendations and can go as far as creating website content that is dynamic and changes based on user behaviour (how cool is that!).

Tip 5: Automated Distribution and Analytics

Manual effort. Sometimes it takes so much to do so little. Automating the distribution of your content with AI ensures that it reaches your audience across multiple platforms without additional manual effort. This also allows you to build your brand across platforms. Think about it, you’ve got Hubspot as your main CRM, it’s connected to Linkedin and your website and everything is automated and included in one report. That is the beauty of AI tools that provide advanced analytics, giving you deeper insights into content performance and ROI, and enabling you to continually optimise your strategy.

AI Bonus Tip: Chatbots and Interactive Content

Chatbots are a powerful AI tool for engaging customers directly. They can provide instant responses to queries, guide users through your site, and collect feedback, enriching the customer experience as a whole.

Paradox: Conversational AI Chatbots

Paradox is a great example of an HR company using AI. They use chatbots that are powered by conversational AI to automate specific tasks like answering frequently asked questions (FAQs) from job applicants. This frees up HR teams to focus on more strategic tasks and improves the candidate experience by providing 24/7 access to information.

Ultimately, using the right AI tools can result in improved brand awareness, customer engagement, higher conversion rates, and increased website traffic, all of which contribute to sustained business growth. Incorporating AI into your content strategy can create more targeted, engaging, and effective marketing campaigns. Remember, the aim is not to replace the human element of content creation but to complement it with AI’s capabilities, ensuring your marketing efforts are more efficient and impactful.

This is why at Contentive, our insight-driven content has been tailored to leading publications, such as HRD Connect, that shed light on the intricacies of your specific challenges. Founded to serve as a pivotal resource for HR tech leaders, HRD Connect combines our world-class AI-driven content studio with buyer intent graphs to empower HR leaders and marketers to shape the future of their enterprises.

Whether you’re looking to grow your business, stay informed on important developments, or capture the attention of your target market, Contentive has the tools and insights you need to succeed. Beyond growing your understanding, our powerful publications support B2B technology companies in their outreach, content creation, and lead development strategies.

Reach out to explore how we can collaborate. Contentive provides Content That Connects, Strategies That Scale.

 


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